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18 February, 2019

Fryday Fish and Chips; They’re Smokin'

Since the 1860’s, fish and chips has been a British favourite with more than 10,500 specialist fish and chip shops in the UK alone. But it wasn’t until the 1880’s when a lone Italian immigrant, Giuseppe Cervi, stepped off the wrong boat and walked from what is now County Cork to the emerald streets of Dublin, to sell fish and chips from a handcart outside the pubs in the capital.

Fast forward to 2018 and Dubliner Andrew Daly, founder of Fryday Fish. A fast food company that is bringing a whole new flavour to Britain’s best loved meal. Fryday specialise in smoked fish on their menus, adding a new layer of flavour; which is the traditional way of serving battered fish in Irelan

British consumers eat some 382 million meals from fish and chip shops every year including 167 million of just fish and chips. With 80% of British people visiting fish and chip shops every year, Fryday want to give them something new and exciting to try with a smoked version of the UK's favourite. 

Founder Andrew Daly said: “Our fish is cold smoked, then coated in a secret batter and fried before serving with chips. Fryday has secured an exclusivity deal with one of the UK's top suppliers of smoked fish, as they believe that quality, taste and sustainability are key factors in attracting customers.”

Andrew went on to say: “I think people have forgotten what good fish and chips is and we are here to change that by bringing you tasty takeaway meals that are low in saturated fat and provide a third of our recommended daily vitamin allowance, and that can’t be bad!”

"I thought the product was absolutely superb, probably the best fish and chips I’ve ever tasted. The smoked fish was absolutely superb."

Reece Head, publisher of Fry Magazine

Fryday are looking to expand quickly over the next two years and planning 30 new sites for their recycled shipping container ‘chippers’ throughout the UK, creating up to 120 jobs nationwide and 15 at head office in Harrogate, North Yorkshire, with more planned for the following year.

Fryday will be launching their new style fish and chips in what promises to be a packed out Trafalgar Square, London on St Patrick’s weekend from Friday 15th - Sunday 17th March, 2019.